I designed and animated titles and internal graphics for the official trailer and teaser. Inspired by my favorite baseball films, I brought a classic, nostalgic look to the campaign — blending heart, teamwork, and big dreams into the design.
Concept Design Phase 1: The producers at Amazon came to the agency and said they wanted a title design that visualized the uniforms of the Peaches team. I said, okay. I found an embroidery plugin, I used 4 different pieces of software, I stayed at work until 2am, and I created a design that looked like the fabric of their uniforms:
Concept Design Phase 2: After the positive reviews came in on my fabric design, the producers at Amazon decided it needed to be simpler and more aligned with the Amazon brand, so the next concept design was to make it look like a stadium billboard.
Concept Design Phase 3: In the end, as it often happens, simpler was better. Less is more. The designers at Amazon sent me the show logo as it is and I created some baseball-themed animations to run behind it to give it a classic, sports look.
Final Title Card, Logo shape designed by Amazon
Internal card
CLIENT: Amazon Originals
ROLE: Lead Concept Design & Motion Designer
TYPE OF CLIENT: Agency