Sonic the Hedgehog certainly pushed my skills and taught me how to think beyond your typical 1x1 Instagram video. I had to consider scale, pacing, file format, and playback environment.
The project came with a tight turnaround and complex file prep, both of which required planning before jumping into animation. I worked from layered Photoshop key art and restructured the assets for After Effects. The motion had to be subtle enough to loop cleanly, but still dynamic and engaging, especially for kids.
CLIENT: Netflix
MY ROLE: Motion Designer
MAIN COLLABORATOR: Brian Smith
CLIENT TYPE: Agency / Midnight Oil, Imagine