The Coffee Expert’s Guide to the Perfect Shot
Before I was an Art Director, I was a barista. I spent years obsessing over temperature, taste, steamed milk, and the chemistry of a perfect extraction. I know the difference between a decent cup and a really good one. And I can explain to you the differences of a cortado, a flat white, and a latte.
My mission is to use high-end motion design to demystify complex ideas. For this studio original, I’m translating the technical coffee speak into a simple, accessible visual system. This is an exploration of how modern aesthetics can make complicated information feel simple, punchy, and fun.
This case study represents the Visual Development phase of a project I can do for you and your brand including narrative strategy, concept design and planning, visual language, and a proof-of-concept for animation style.
PHASE 1: MOOD BOARDS
PHASE 2: STORYBOARDS
PHASE 3: STYLE FRAMES
