My role for these social spots involved designing and animating graphics that seamlessly blended into live-action footage, using tools such as the AfterEffects Roto Brush, Mocha for isolating movements, and 3D text animation. I also applied camera tracking techniques to ensure that the motion graphics aligned naturally with the movement and pacing of the original footage.
Creating integrated graphics taught me two things -- think bigger, and have patience. The bigger I made the text and the more exciting I made it, the happier the client was. But to sell it, takes patience. The hours I spent rotoscoping every shard of glass to make BLU-RAY appear as if it's behind the glass, was well worth it because the effect looks seamless now (Free Guy, on the bottom right).
Jungle Cruise
West Side Story
The French Dispatch
West Side Story
The French Dispatch
Don't Make Me Go (Amazon)
Eternals
Free Guy
CLIENT: Walt Disney Studios Motion Pictures, Amazon Prime, Apple TV+
MY ROLE: Motion Designer
CLIENT TYPE: Agency / Tiny Hero