This project offered a great opportunity to refresh the visual identity of Fragrance.com, a leading online reseller known for offering a wide selection of fragrances and skincare products at competitive prices.
I was tasked with developing a new branded look tailored specifically for in-store advertising screens. The goal was to create eye-catching, upscale visuals that reflected the variety and accessibility of the products while aligning with the brand’s evolving identity.
Concept design: This process always starts with mood boards to help the client explore tone, aesthetic, and visual direction. Once a direction is selected, I refine the visuals into more specific style frames.
Style Frames: After some review, the client chose to move forward with Styles 2 and 3. My creative approach for these concepts was to interpret the product experience in a literal way — using smears of makeup and sprays of perfume as graphic inspiration.
Environmental Design: Once I created the style frames, the last step was to test them in the environment and on the display screens. When the look was approved, the project was handed-off to an animator.
CLIENT: Fragrance.com
MY ROLE: Graphic Designer & Motion Designer
TYPE: Agency / Straight Shot Post
Logos and product images provided by Straight Shot Post