LexSeeHer

Non-Profit Marketing Campaign

"SOMETHING MUST BE DONE!"

On May 15th, 2024, the Lexington Women's Monument was unveiled in Lexington, MA as the first monument in the town to celebrate women and their historical achievements. My role as the lead designer was to create awareness and excitement leading up to the event including coming up with a unified artistic look and style, designing merchandise, animated social media videos, revamping the website, and taking the lead on some big projects that would help gather the community together.

INVITATIONS & RSVP

Over 500 people attended the unveiling events in May 2024 including descendants of women in the monument, the press, educators, political names, families, business owners, and people of the town. Everybody received a paper invitation, an insert with additional information and events, and an RSVP card in the mail.

WALKING TOUR GUIDE

The "In Her Shoes" HerStory Trail is a guide for visitors to use to learn about where each woman made change in and around Lexington. This fold-up pamphlet includes descriptions of each woman, a map pointing you towards where you can see their mark in Lexington, as well as a monument key.

LIBRARY PANELS

I designed a 16'x9' panel that was displayed in the Lexington Public Library; the left side of it mapping out a historical timeline of the 20 women in the monument; and the right side explaining the story of LexSeeHer and additional community projects.

SWAG & MERCH

Designing merchandise was part of the big push to get everyone excited for the monument unveiling. I designed buttons, magnets, sunglasses, umbrellas, sashes, signs, and jewelry.

Sunglasses

Umbrellas

Event Buttons

Girl Scout Signs

Jewelry

Sashes & Buttons

CHARACTER DESIGNS

At the beginning of this project, there were no images of the women to use in marketing materials. Using the original sketch for the monument, I designed and created a silhouette of each woman. We called them "The Purple Women". It was important to maintain the integrity of the sculptor's shapes as well as the ethnicity of each woman as best as possible.

THE BOOK, "SOMETHING MUST BE DONE"

The "Something Is Being Done" book was a collaborative project written by LexSeeHer's president, Jessie Steigerwald, designed by me, and put together by Betsy Sarles. I used InDesign to create this 50-page color book, currently available for purchase via LexSeeHer.

CLIENT: LexSeeHer, Inc.

MAIN COLLABORATOR: Jessie Steigerwald, President

Thank you to the LexSeeHer team for the additional support and collaboration on these designs!