For over two years, I’ve served as the Art Director and Lead Graphics Designer for LexSeeHer, a non-profit dedicated to making women visible in history. Together, we’ve developed a wide range of creative assets — from animated videos and social content to large-format panels and banners to small merchandise items — all working toward the shared goal of building community and making education accessible.
This client relationship has been one of the most meaningful of my career, as it has been incredibly rewarding to use my skills in a mission-driven context, with a team that values clarity, creativity, and collaboration.
What is LexSeeHer about?
On May 15, 2024, the Lexington Women’s Monument was unveiled in Lexington, MA — the town’s first monument honoring women and their contributions to history.
"LexSeeHer, Inc. is a registered 501(c)(3) non-profit organization in Lexington, Massachusetts, the "Birthplace of American Liberty." Our mission is to make women visible. We initiated the call for a monument to recognize and honor women's economic, political, intellectual, social and cultural contributions to our community and country. "
Learn more at lexseeher.com
Education with big, bold visuals!
I created a visual identity for the the non-profit, starting with a 16-foot panel displayed in the Lexington Public Library. The goal was to educate the community about the women represented in the historical monument, and the steps the non-profit team made to make it a reality.
Starting marketing from zero
When I joined the LexSeeHer team, there was no way to show the women in the monument because it wasn't built yet. There were no photos or graphics or anything to represent the 20 women, so the first thing I did was I dropped the original sketch into Procreate and created silhouette images that could be used as marketing.
Social Media Animation & Video
I designed and animated short video content for social media, helping the organization spread awareness about their mission and increase community engagement online.
Print & Large-Scale Design: Managed the end-to-end design for community-building initiatives, including large-scale city banners and editorial layout for the non-profit’s featured publication. My work focused on creating a consistent brand voice that connects the local community with the organization’s mission.
Sunglasses
Girl Scout Signs
Umbrellas
CLIENT: LexSeeHer, Inc.
CLIENT TYPE: Direct client
MY ROLE: Lead Graphic Designer
MAIN COLLABORATOR: Jessie Steigerwald, President
MONUMENT ARTIST: Meredith Bergman
BOOK (bottom right): Written by Jessie Steigerwald, Graphic Design by Chelsea Parrish, Formatted/published by Betsy Sarles