Show name: "THE EVALUATION"
"SumerSports (or SūmerSports) is a specialized data analytics company focused on optimizing NFL and college football roster construction, salary cap management, and player evaluation. It combines AI, machine learning, and over 700 years of combined football experience from industry experts."
My job as a motion designer was to create animated graphic assets that would be part of various segments during the show.
Player Evaluation Cards: I managed the high-volume design and data integration for SūmerSports’ player evaluation cards, ensuring visual consistency across hundreds of unique athlete profiles. This required meticulous attention to detail and a streamlined workflow to accurately sync complex statistical data with dynamic player imagery.
Stats In The Shadows: I served as the lead motion designer for the "Stats in the Shadows" series, transforming raw narrative scripts into fully-realized, data-driven motion pieces. I was responsible for the visual development, kinetic typography, and audio synchronization to translate complex football analytics into engaging content.
These segments can be seen within The Evaluation episodes on YouTube.
CLIENT: Sumer Sports
CLIENT TYPE: Agency / MRB Productions
MY ROLE: Motion Designer
MAIN COLLABORATOR: Adam Reider (Producer)