Working on the launch and social media campaign for MultiVersus was a vibrant, fast-paced creative experience. As part of the digital design team, I collaborated with senior designers to build out eye-catching graphics that showcased the dynamic, unexpected character pairings the game is known for — think Bugs Bunny flying through the clouds with Batman.
The campaign spanned the game launch as well as Seasons 1 and 2, with a strong emphasis on movement, play, and visual energy. The greatest challenge was using Photoshop to build light, shadow, and depth around the characters so they looked like they were flying, jumping, or mid-battle in the sky. These weren’t just static graphics — they needed to feel alive.
It was a fun exercise in bringing fantasy into focus. Projects like this remind me how design can bring even the most unlikely characters into one believable world.
CLIENT: MultiVersus
MY ROLE: Graphic Designer
MAIN COLLABORATOR: Ethan Demarest
CLIENT TYPE: Agency / Sid Lee