One of my favorite things about design is helping people bring a new idea to life — even if the work is simple on the surface. That was the case with The W Lounge, a cafe concept born from a collaboration between Who Has It and CenterStaging, one of Los Angeles' go-to recording, music rehearsal, and backline facilities.
As the cafe prepared to open, I was brought in to design all of the printed materials needed for a clean, cohesive launch. That included the countertop menu, signage, gift box inserts, and sandwich boards to attract foot traffic. It was a great opportunity to practice fast-turnaround print design while working closely with the cafe manager and company founder to get the tone and style just right.
Sometimes design isn’t about being flashy — it’s about being functional, thoughtful, and helpful. This was one of those projects.
Sandwich Board
Sandwich Board Sign
Gift Box Insert
Specialty Drink Sign
Samples Sign
WHO HAS IT is the leader in product placement and live-sell technology, by using influencer endorsements and recommendations. They partnered with CENTERSTAGING; LA's premier rehearsal and backline facility to open the W LOUNGE. My role was to help kickstart the cafe opening and design everything from the menu on the counter to sandwich boards advertising it outside.
CLIENT: Who Has It
MY ROLE: Graphic Designer
MAIN COLLABORATOR: Jen Acevedo
CLIENT TYPE: Direct client
LOGO DESIGN: Who Has It Inc.