One of my favorite things about design is helping people bring a new idea to life — even if the work is simple on the surface. That was the case with The W Lounge, a cafe concept born from a collaboration between Who Has It and CenterStaging, one of Los Angeles' go-to recording, music rehearsal, and backline facilities.
As the cafe prepared to open, I was brought in to design all of the printed materials needed for a clean, cohesive launch. That included the countertop menu, signage, gift box inserts, and sandwich boards to attract foot traffic. It was a great opportunity to practice fast-turnaround print design while working closely with the cafe manager and company founder to get the tone and style just right.
Sometimes design isn’t about being flashy — it’s about being functional, thoughtful, and helpful. This was one of those projects.​​​​​​​
Sandwich Board
Sandwich Board
Sandwich Board Sign
Sandwich Board Sign
Gift Box Insert
Gift Box Insert
Specialty Drink Sign
Specialty Drink Sign
Samples Sign
Samples Sign
​​​​​​​WHO HAS IT is the leader in product placement and live-sell technology, by using influencer endorsements and recommendations. They partnered with CENTERSTAGING; LA's premier rehearsal and backline facility to open the W LOUNGE. My role was to help kickstart the cafe opening and design everything from the menu on the counter to sandwich boards advertising it outside.
CLIENT: Who Has It?
ROLE: Graphic Designer
MAIN COLLABORATOR: Jen Acevedo
Who Has It logo designed by Who Has It? Inc
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